SEMPO Search Engine Marketing Research Tools and Software

SEMPO Search Engine Marketing Research Tools and Software

The following is a list of commonly used search engine marketing research tools, software and resources. The websites are separated into those with primarily free tools and software and those with mostly paid resources. Some free sites require personal information such as an email address in exchange for usage licenses, and may sell upgraded versions. Many of the paid resources provide for a discounted or complimentary trial period, as well as a selection of free tools.

Although these sites have been approved for inclusion onto this web page by the SEMPO Education Committee, SEMPO cannot formally endorse the tools. The use of all tools and software found at any of the below websites or their affiliates is bound only by agreement with the providers.

Free Tools and Software

Alexa
Ask Sponsored Listings
Digital Point Solutions: Keyword Suggestion, AdSense, Ranking Monitor, more
Google: Alerts
Google Analytics
Google AdWords Traffic Estimator
Google: Trends
Google: Webmaster Help Center
Google: Zeitgeist
Instant Position
Jim Tools
Free Link Popularity and Link Quality Checker
Linkpopularity.com
Live Keyword Analysis
Marketleap Free Tools: Link Popularity, SE Saturation, More
Microsoft adCenter Labs Advertising and Keyword Research Tools
Microsoft Digital Advertising Solutions
NetMechanic HTML Code Checker
Report a Google Spammer!
Search Engine Decoder
SEM ROI Calculator
SEO Book Keyword Suggestion Tool
SEOmoz: Page Strength
SpiderSim
SpyFu: Competitive Analysis
WeBuildPages: Query Combination Tool
WeBuildPages: Strongest Subpages
WeBuildPages: Top 10 Analysis
Yahoo! Search Marketing Resource Center
Yahoo! Search Marketing Console

Paid Tools

KeywordSpy.com - Competitive Intelligence Tool
SEOTool Set
Solo SEO
Trellian SEO Toolkit
WebPosition Gold
WordTracker
Web CEO
Web Trends

Ranking Tools and Software

ZoomRank

SEO Software

SEOSamba - SEO-friendly CMS