Microsoft adCenter Labs

Microsoft adCenter Labs
Audience Centric Internet Marketing and Online Advertising http://adlab.microsoft.com/alltools.aspx

Audience Intelligence Tools
Detecting Online Commercial Intention Predict customer intention to do a transaction based on their search queries or recently visited URLs
Explore MSN Analyze publisher web site content and its audience for ad placement and targeting
[Retired]Forecasting Search Volume Seasonality Forecast the seasonality patterns of search queries

Keyword Research Tools
Entity Association Graph Explore the correlations among entities when they co-occur within a query or user session
[Graduated]Keyword Service Platform (KSP) Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs
Keyword Forecast Forecast the impression count and demographic predictions using a selected list of keywords
Keyword Group Detection Given a word or phrase, find a set of similar words among the online queries
Keyword Mutation Detection Detect frequent misspellings or alternative spellings of the same keyword in search query logs
Search Funnels Analyze and visualize user search sequences in the form of funnels

Content Analysis Tools
Ad Text Writer Automatically generate text ads for an input URL
Content Categorization Classify websites into categories
Context-Based Acronym Resolution Expand acronyms and abbreviations based on related search keywords
Cross-Language Keyword Suggestion Suggest relevant queries in a different language based on the query logs
Detecting Geographical Location Provide additional location details in a search query
Entity Analysis Analyze multiple-word entities in a search query
People Name Detection Detect names of people in a query
Product Classification Classify products into categories
Sensitive Webpage Detection Detect whether a Web page contains sensitive content
Visual Product Browsing Browse through a large categorized product database using visual features

Video & Interactive Media Tools
Intelligent Bug ads Enable non-intrusive video ads placement that balances the interests of advertisers and audience
Video Hyperlink Employ user interaction to get more information about objects in a video

Social Networks Tools
Social Video Add and share comments on video frames.