Sunday, November 30, 2008

Demos and Guides - AdSense Help Center

Demos and Guides - AdSense Help Center

Learn how to get started with Google AdSense. The following written and multimedia tutorials explain the basics of how to set up and activate your AdSense account.

Saturday, November 29, 2008

Google Maps API - Google Code

Google Maps API - Google Code: "Google Maps API

* Home
* Docs
* FAQ
* Articles
* Blog
* Group
* Terms

How do I start?

1. Sign up for a Google Maps API key.
2. Read the Maps API Concepts.
3. Check out some Maps API Examples.
4. Read the Maps API Reference.

  • Featured Video
  • Watch other Maps API presentations
  • What is the Google Maps API?

The Google Maps API lets you embed Google Maps in your own web pages with JavaScript. The API provides a number of utilities for manipulating maps (just like on the http://maps.google.com web page) and adding content to the map through a variety of services, allowing you to create robust maps applications on your website."

Google AdWords™ Building Blocks

Google AdWords Building Blocks: "Google AdWords™ Building Blocks

Hello,

As a new advertiser, you probably have a few questions. You might be wondering whether the settings you chose during signup were correct or if you’re getting the most from your advertising spend. To help you start off on the right foot, we’ve developed AdWords Building Blocks, a five-part series of weekly emails. Each week we’ll highlight key issues facing advertisers like you, share tips for creating successful campaigns, and point you to additional resources.

Questions? Concerns? Feedback? Drop us a line at AdWords-BuildingBlocks@google.com.

-- The Google AdWords Team"

Google AdWords | Industry Knowledge Centers

Google AdWords Industry Knowledge Centers
Welcome to the Tech B2B Industry Knowledge Center

Whether you market your technology products and services to businesses, resellers, or service providers, you've come to the right place! This is where you'll find tips, guides, and success stories designed to help you get the most out of AdWords. You'll also learn about additional Google products that can enhance your marketing strategy and support your business."

Five things you should know about Quality Score

AdWords Tech B2B Industry Newsletter:
Five things you should know about Quality Score

Quality Score is an important factor in your account - it measures how relevant your keywords are to users' search queries and influences your costs-per-click (CPCs) and first page bids in your account. When we heard some common misconceptions about Quality Score, we wanted to set the record straight. Here are a few important things to keep in mind:

Google AdWords Tech B2B Industry Newsletter (December 2008)

Google AdWords Tech B2B Industry Newsletter

December 2008

This issue of the AdWords Tech B2B Newsletter brings you tips and tricks "by the numbers." Find the most popular uses for AdWords Editor, key ways to optimize your campaigns, and some vital information about Quality Score inside this newsletter

Top 10 uses for AdWords EditorLearn more »

What research tells us about optimizingLearn more »

Five things you should know about Quality ScoreLearn more »

Microsoft Small Business Center | Advertising & Branding

Microsoft Small Business Center
Advertising & Branding

There are some great articles on ramping up your a companies marketing.

http://www.microsoft.com/smallbusiness/resources/marketing/small-business-marketing.aspx#Marketing,advertisingbranding

Wednesday, November 26, 2008

What is 'Quality Score' and how is it calculated? - AdWords Help Center

What is 'Quality Score' and how is it calculated? - AdWords Help Center:

"What is 'Quality Score' and how is it calculated?

Quality Score is a dynamic variable calculated for each of your keywords. It combines a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query."


Tuesday, November 4, 2008

Google Business Solutions

All of our business solutions


AdWords Advertise your business on Google
Your ads can appear when people search Google or visit our network of partner sites.

Local Business Center Make your business searchable on maps
Create or edit a Google Maps business listing. Add hours of operation, photos and other details.

Google Base Post all kinds of content to Google
Post it on Google Base; find it on Google.

Webmaster Central Improve your site's visibility
Your one-stop shop for comprehensive info about how Google crawls and indexes websites.

Book Search Promote your books on Google
Increase visibility and sales for your books with Google Book Search
Enhance your website

AdSense Earn revenue from your website
AdSense delivers ads precisely targeted to your site, helping you earn revenue from your website.

Analytics Analyze website traffic
Use easy-to-understand reports to make measurable improvements to marketing campaigns and websites.

Checkout Sell online
Offer a convenient checkout method, increase sales, and get free credit card processing when you use AdWords.

Google Ad Manager Manage your ad inventory
New! Sell, schedule, deliver, and measure your directly-sold and network-based ad inventory.

Website Optimizer Build effective websites
Automatically test different site content in order to maximize visitor conversion rates.

Google Site Search Add site search to your website
Create a site search engine with Google Site Search.
Increase your productivity

Google Enterprise Search Solutions Search company information
Help employees find information with universal search of your corporate network, desktop, and the web.

Google Apps Communicate and collaborate
Email, calendar and collaboration tools that your employees can access from any computer.

Google Geospatial Solutions Visualize, analyze and share
Publish mapping data using Google Earth and Maps, and build 3D models with SketchUp Pro.

Google Security Solutions Secure your email
New! Protect your email system with complete spam and virus protection, content filtering, and encryption.

Monday, November 3, 2008

iGoogle

Google Sites

AdWords
Analytics
Blogger
Bookmarks
Calendar
Directory
Documents
Finance
Groups
Image Search
Mail
Maps
News
Notebook
Reader
Translate
Web History
Webmaster Tools
More Services

Google Ad Planner Help Center




Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

With Google Ad Planner, you can:

  • Define audiences by demographics and interests.
  • Search for websites relevant to your audience.
  • Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
  • Create lists of websites where you'd like to advertise and store them in a media plan.
  • Generate aggregated website statistics for your media plan.


Check it out... https://www.google.com/adplanner/media_plan

AdWords Agency Blog

AdWords Agency Blog

Sunday, November 2, 2008

Microsoft adCenter Labs

Microsoft adCenter Labs
Audience Centric Internet Marketing and Online Advertising http://adlab.microsoft.com/alltools.aspx

Audience Intelligence Tools
Detecting Online Commercial Intention Predict customer intention to do a transaction based on their search queries or recently visited URLs
Explore MSN Analyze publisher web site content and its audience for ad placement and targeting
[Retired]Forecasting Search Volume Seasonality Forecast the seasonality patterns of search queries

Keyword Research Tools
Entity Association Graph Explore the correlations among entities when they co-occur within a query or user session
[Graduated]Keyword Service Platform (KSP) Keyword Services Platform (KSP) contains a set of algorithms that dig into various data sources and provide keyword intelligences through a set of Web services APIs
Keyword Forecast Forecast the impression count and demographic predictions using a selected list of keywords
Keyword Group Detection Given a word or phrase, find a set of similar words among the online queries
Keyword Mutation Detection Detect frequent misspellings or alternative spellings of the same keyword in search query logs
Search Funnels Analyze and visualize user search sequences in the form of funnels

Content Analysis Tools
Ad Text Writer Automatically generate text ads for an input URL
Content Categorization Classify websites into categories
Context-Based Acronym Resolution Expand acronyms and abbreviations based on related search keywords
Cross-Language Keyword Suggestion Suggest relevant queries in a different language based on the query logs
Detecting Geographical Location Provide additional location details in a search query
Entity Analysis Analyze multiple-word entities in a search query
People Name Detection Detect names of people in a query
Product Classification Classify products into categories
Sensitive Webpage Detection Detect whether a Web page contains sensitive content
Visual Product Browsing Browse through a large categorized product database using visual features

Video & Interactive Media Tools
Intelligent Bug ads Enable non-intrusive video ads placement that balances the interests of advertisers and audience
Video Hyperlink Employ user interaction to get more information about objects in a video

Social Networks Tools
Social Video Add and share comments on video frames.

Microsoft adCenter Learning Center

Microsoft adCenter Learning Center
http://advertising.microsoft.com/adcenter-learning-center