Google AdWords Glossary

Google AdWords Glossary

• Account Activation
  
• Google Network
  
• Account Creation
  
• Account Performance
  
• Action Name
  
• Activation Fee
  
• Activity
  
• Actual cost-per-click (CPC)
  
• Ad Creation Marketplace
  
• Ad Delivery
  
• Ad Group
  
• Ad Placement
  
• Ad play
  
• Ad ranking/Positioning
  
• Ad Scheduling
  
• Ad Served Percentage (%)
  
• Ad Serving
  
• Ad Variations
  
• Adjustment - Click Quality
  
• Ads Diagnostic Tool
  
• Advertiser Cost
  
• Advertising Costs
  
• Advertising policies
  
• AdWords Discounter
  
• Affiliate
  
• Application Programming Interface (API)
  
• Application Programming Interface (API) Quota
  
• Approval Status
  
• Approval Status - Disapproved
  
• Arbitron
  
• Ask a Specialist via Chat
  
• Average Cost-per-click (Avg. CPC)
  
• Average Position (Avg. Pos.)
  
• Average Value
  
• Balance Due
  
• Balance Remaining
  
• Billing Email Address
  
• Billing threshold
  
• Boleto Bancário
  
• Business Address
  
• Buyout
  
• Campaign
  
• Campaign Negative Keywords
  
• Campaign start date
  
• Campaign Template
  
• Card Verification Number (CVN)
  
• Chance to Beat Original
  
• Channel
  
• Channel Account
  
• Channel Campaign
  
• Charges
  
• Click
  
• Clickthrough Rate (CTR)
  
• Client Manager
  
• Combination
  
• Content Provider
  
• Contextual Advertising
  
• Control Center
  
• Conversion
  
• Conversion Page
  
• Conversion Rate
  
• Conversion Rate Range
  
• Conversion Tracking
  
• Conversion Types
  
• Conversions / Visitors
  
• Cost / Conversion
  
• Cost / Transaction
  
• Cost per action (CPA)
  
• Cost-per-thousand Impressions (CPM)
  
• CPC
  
• CPM for Audio Ads
  
• Customer Identification (Customer ID)
  
• D-U-N-S Number
  
• Daily Budget
  
• Daily budget (pay-per-action ads)
  
• Destination URL
  
• Disapproved Ads Tool
  
• Display URL
  
• Distribution Preference
  
• DMA
  
• Domain
  
• Double Serving
  
• End Date
  
• Exception Request
  
• Experiment
  
• First Page Bid Estimates
  
• Frequency
  
• Funds Remaining
  
• Geo-Targeting
  
• Gmail
  
• Google Account
  
• Google AdSense
  
• Google AdWords
  
• Google Content Network
  
• Google Search Network
  
• Gross Impressions for Audio Ads
  
• Image Ads
  
• Impression
  
• Impression (TV ads)
  
• Impression Share
  
• Impressions Per Day
  
• Internet Protocol Address (IP Address)
  
• Invalid Clicks
  
• InVideo Ad (In-stream Video Ad)
  
• Invoice Adjustment
  
• Invoiced Amount
  
• IRF Tax
  
• ISCI/Ad-ID
  
• Keyword
  
• Keyword Advertising
  
• Keyword Insertion
  
• Keyword Matching Options
  
• Keyword Status
  
• Keyword Tool
  
• Keyword-targeted Campaign
  
• Landing Page
  
• Landing Page Quality
  
• Local Business Ad
  
• Local GRP (12+)
  
• Local GRP (Target Demo)
  
• Maximum Cost-per-Click (Maximum CPC)
  
• Maximum CPM bid
  
• Metro Survey Area (Metro or MSA)
  
• Mobile Image Ads
  
• Mobile Text Ads
  
• Multivariate Testing
  
• My Change History
  
• Network GRP (12+)
  
• Network GRP (Target Demo)
  
• Number (#) of Conversions
  
• Observed Improvement
  
• Opening Image
  
• Optimization
  
• Original page
  
• Outstanding Balance
  
• Overdelivery Credit
  
• Pacific Time (PST or PDT)
  
• Page Sections
  
• Pay-per-click (PPC)
  
• Pay-per-play for Audio Ads
  
• Percent Visitors
  
• Placement
  
• Play Rate
  
• Position Preference
  
• Quality Score Column
  
• Quality Score Detail
  
• Quality Score for Google and the search network
  
• Quality Score for the content network
  
• Reach
  
• Recommended Daily Budget
  
• Relevance
  
• Return on Investment (ROI)
  
• Search Query
  
• Search Total
  
• Section Relevance Rating
  
• Service Adjustment
  
• Share of Voice
  
• Simple Object Access Protocol (SOAP)
  
• Standard Edition
  
• Starter Edition
  
• Starting Page
  
• Station Format
  
• Target Impressions for Audio Ads
  
• Test Page
  
• Text Ad
  
• Text Overlay Ad
  
• Time Zone
  
• Total conversions column
  
• Total Value
  
• Tracking URLs
  
• Trademark
  
• Traffic Estimator
  
• Transaction
  
• Unacceptable Content
  
• Unique User
  
• URL
  
• Value / Click
  
• Value / Cost
  
• Variations
  
• Video Ad Format - Click-to-Play Video Ad
  
• Video Stream (Embedded)
  
• Viewed Entire Ad
  
• Web Service Description Language (WSDL)
  
• Zero Impression Keywords