The key to picking the right keywords (SEM 101)
Mark Twain once famously said, “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Twain never saw a webpage or performed search engine optimization (SEO) in his life, but his assessment of the importance of using the right words is, shall we say, illuminated. So why are words important in terms of SEO? Because users type them into search engines to try to find you! That’s what separates regular body text words from keywords. Focusing on the wrong keywords on your website may, at best, bring visitors who don’t see the relevance of and aren’t interested in what your site has to offer. At worst...
http://www.bing.com/community/blogs/webmaster/archive/2009/05/12/who-s-looking-for-you-sem-101.aspx
